Samsung: Fear

April 09, 2017Filed under Film and Electronics, Technology

Leo Burnett Argentina developed Samsung’s first commercial for the Latin American region communicating the new global concept of the brand: Do what you can’t.

From its beginnings, Samsung is a company that proposed to challenge the limits with innovation and technological advances.

Such as the new generation, who lives without limits and proposes to do what in the past seemed impossible.

“Nowadays, we all have a voice and we can express to the whole world what we feel through technology. New generations are going to live with less prejudices and barriers. This commercial is here to reminds us that fear is a thing of the pass”, Leo Burnett Argentina Executive Creative Director's commented.

Advertising Agency:Leo Burnett, Buenos Aires, Argentina
General Creative Directors:Matias Eusebi, Ammiel Fazzari
Creative Directors:Hernán Garcia Dietrich, Tobias Tercic
Art Director:Sebastián Arias, Magdalena Arrieta
Editorial:David Gómez Mejia
Audiovisual Production Manager:Federico Puricelli
Audiovisual Producer:Francisco Tanto
Account Manager:Hernán Cuñado
Account Supervisor:Sofia Citro
Management:Milton Kremer
Executive Producer:Adrián D'Amario
General Producer:Ivan Grichener
Photography:Diego Robaldo
Dresser:Manuel Morales
Edition:Alejo Santos
Post Production:Luciano Taccone
Sound:Elefante Resonante
Music Band:Circle Of Sound
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