Renault: The Dream Cradle

April 28, 2017Filed under Media, Promo, Direct Marketing, Design, PR and Automotive
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Putting a baby to sleep is not always easy but there’s a secret all parents know: take them for a drive. The problem is that parents are forced to go out driving in the middle of the night, and by doing so put their safety at risk. The Dream Cradle by Renault is the solution: the first marketable cradle that recreates the movements of a car journey, at home. It was inspired by an Argentinian Renault commercial of 2016 and, by consumer request, has been developed in partnership with Chicco and presented in Italy at the start of 2017. The Dream Cradle can be activated through an app whose different functions simulate various driving conditions: urban, sporty and off-road, without having to leave the comfort of your home. So babies can sleep, and parents too.

Advertising Agency:Publicis, Milan, Italy
Advertising Agency:Publicis Conseil, Paris, France
Excecutive Creative Director:Fabio Mazia
Creative Director:Ignacio Jardon, Paula Kozub, Francesco Martini, Alessandro Izzillo
Regional Account Director:Iván Pinzón
Agency Producer:Sebastian Taruella
Production Company:Landia
Director:Shannon, Agustin Carbonere, Davide Gentile
Executive Producer:Adrián D'Amario, Lorenzo Cefis
Producer:Diego Dutil, Nicole Lord
Global Chief Creative Officer Publicis WW and CEO:Bruno Bertelli
Executive Creative Director Publicis Italy:Cristiana Boccassini
Associate Creative Director Art Director:Eddy Guimarães
Associative Creative Director & Copywriter:Emanuele Viora
Client Service:Daniela Di Maio, Ilaria Lorenzetti, Benedetta Virga, Giulia Claris Ratti
Strategic Planner:Bela Ziemann
Tv Producer:Giulia Atzori
DoP:Luca Costantini e Fabio Casati
Editor:Stuart Greenwald and Alice Baragetti
Sound Design:General Jingles    
Worldwide Creative Director Renault and ECD:Marcelo Vergara
Worldwide Account Director Renault and Managing Director:Patrick Lara
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