Puma: Experiential Football Packaging

April 09, 2017Filed under Direct Marketing and Fashion, Clothing, Footwear
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In early 2017, PUMA launched a youth football (soccer) loyalty program called PUMAPitch. To welcome their newest members, PUMA partnered with Cramer to develop exclusive packaging that doubled as an exclusive brand experience.

The young athletes were told their new cleats would arrive in "exclusive packaging." They weren't expecting sleek, padlocked, polypropylene cases.

Advertising Agency:Cramer, Boston, USA
Creative Director:Mark Slater
Associative Creative Director:Mark Slater, Brad Harris, Brendan O'Brien
Head of Activations:Tim Owens
Senior Account Director:Pat Martin
Associate Account Manager:Brendan Martin
Animators:Paul Medico, Holly Thompson
Photographer:Brian Moriarty
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