Promised Land Dairy: Meet Mildred, Meet Roxy, Meet Gladys, Meet Agatha

April 25, 2017Filed under Film and Food

Like their ancestors on the British Isle of Jersey, every cow at Promised Land Dairy has a name. So begin the spots in the new campaign for Promised Land, edited by Lucky Post’s Logan Hefflefinger and directed by Greg Bell for agency Publicis. Blending writerly witticisms delivered in a droll British accent and charming, playful footage of Francine, Agatha, Roxy, Gladys, and Mildred, each commercial introduces viewers to the cows of Promised Land Dairy. Cows that - like us - are predisposed to can be “diva-ish,” gossip, love exercise, have dietary restrictions, and enjoy rocking out. All of these personalities are appreciated as these extraordinary cows also produce extraordinary milk.

Advertising Agency:Publicis Hawkeye, USA
Creative Directors:Justin Wright, Allan Manaysay
Account Director:Brian Dedering
Copywriters:Tim Bunker, Allan Manaysay
Producer:Chelle Mcdonald
Post:Lucky Post
Editor:Logan Hefflefinger
Assistant Editor:Juan Vargas
Sound:Scottie Richardson
Color:Neil Anderson
Vfx:Seth Olson
Finish:Tim Nagle, Michael Jensen
Director:Greg Bell
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