Like their ancestors on the British Isle of Jersey, every cow at Promised Land Dairy has a name. So begin the spots in the new campaign for Promised Land, edited by Lucky Posts Logan Hefflefinger and directed by Greg Bell for agency Publicis. Blending writerly witticisms delivered in a droll British accent and charming, playful footage of Francine, Agatha, Roxy, Gladys, and Mildred, each commercial introduces viewers to the cows of Promised Land Dairy. Cows that - like us - are predisposed to can be diva-ish, gossip, love exercise, have dietary restrictions, and enjoy rocking out. All of these personalities are appreciated as these extraordinary cows also produce extraordinary milk.
Creative Directors:Justin Wright, Allan Manaysay
Account Director:Brian Dedering
Copywriters:Tim Bunker, Allan Manaysay
Assistant Editor:Juan Vargas
Finish:Tim Nagle, Michael Jensen