Promised Land Dairy: Meet Mildred, Meet Roxy, Meet Gladys, Meet Agatha

April 25, 2017Filed under Film and Food
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Like their ancestors on the British Isle of Jersey, every cow at Promised Land Dairy has a name. So begin the spots in the new campaign for Promised Land, edited by Lucky Post’s Logan Hefflefinger and directed by Greg Bell for agency Publicis. Blending writerly witticisms delivered in a droll British accent and charming, playful footage of Francine, Agatha, Roxy, Gladys, and Mildred, each commercial introduces viewers to the cows of Promised Land Dairy. Cows that - like us - are predisposed to can be “diva-ish,” gossip, love exercise, have dietary restrictions, and enjoy rocking out. All of these personalities are appreciated as these extraordinary cows also produce extraordinary milk.

Advertising Agency:Publicis Hawkeye, USA
Creative Directors:Justin Wright, Allan Manaysay
Account Director:Brian Dedering
Copywriters:Tim Bunker, Allan Manaysay
Producer:Chelle Mcdonald
Post:Lucky Post
Editor:Logan Hefflefinger
Assistant Editor:Juan Vargas
Sound:Scottie Richardson
Color:Neil Anderson
Vfx:Seth Olson
Finish:Tim Nagle, Michael Jensen
Director:Greg Bell
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