Social media status: Amazing.
Behind the brave face. Someone could be dying for help. Talk about suicide #braveface
2,000 friends on social media. No one to share your suicidal feelings with. Talk about suicide #braveface
Suicide is the biggest killer of young people under 35, yet no one talks about it. Our campaign highlighted where this problem is most proliferate – on social media. Here these vulnerable people are putting on a brave face and hiding their true feelings.
Executive Creative Directors:Gary Fawcett, Lisa Nichols
Art Director:Ant Harris
Account Manager:Julia Buck