L'Etoile Chantilly: L'Etoile Demonstrates Its Foundation's Magic By Covering Up Building's Imperfections

April 26, 2017Filed under Outdoor, Design and Health, Beauty, Pharmaceutical

L’ETOILE, one of the largest cosmetics brands in Russia, has adopted a unique way to demonstrate how well its Chantilly foundation can be used to smooth skin and conceal imperfections. Working with Possible Moscow, the brand is using light to mask the patchy masonry at one of the most popular art spaces in the capital - the Falcon Design Factory. At night, the installation's lighting is activated and deactivated showing the difference in the original wall’s construction and texture and how the ‘light’ concealer works to smooth out the surface.

Advertising Agency:POSSIBLE, Moscow, Russia
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