Since KLM was founded in Holland in 1919, Amsterdam has been its main hub. With Amsterdam as its home, it’s fair to say that KLM know every inch of the city. One of the many advantages of Amsterdam is that the city is very compact, and the best way to discover it is by foot. Therefore, to make customers' experience of Amsterdam even more enjoyable, KLM has created a special limited edition sneaker that has been designed and optimised for discovering Amsterdam. The Amsterdam Sneaker, which is handmade in Europe, is perfect for taking long walks, and it even comes with free entry to many of the city’s sights.
During the campaign anybody can win a pair of Amsterdam Sneakers or bid for them on auction sites eBay and Tradera. All the money from the auctions will go to UNICEF. Furthermore, KLM has created several city “walkabouts”, which will guide you to some of the not to be missed streets and sites of Amsterdam.
Art Director:Johan Pödra
Account Director:Johanna Bergbom
Account Manager:Johanna Törnblom
Production Company:BrorBror, Livewall