King jouet Retail: The wrapping paper coupon

April 28, 2017Filed under Direct Marketing, Design and Retail Services
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As a retailer, we’ve often made discount sales promotion. And it normally dont look pretty. But at King jouet, as a toy retailer, we decided to put a little bit more of fun in it. Introducing The wrapping paper coupon We’ve created an entier scene with more than 200 characters, that children have to explore to find the hidden discount : our logo, the Lion. The wrapping paper coupon has the same dimensions as a regular one. We’ve placed the Lion away from the cutting area. This wrapping paper was implemented in all our shops, giving our costumers a chance to join the search. Because with King jouet the gift is not only on the inside. + 17% of sales during the running period + 58% people cashed in their disount compared to regular coupons. More than 15 000 lions were discovered.

Advertising Agency:Havas, Puteaux, France
Executive Creative Director:Christophe Coffre
Creative Director:Alban Penicaut
Associate Director:Vincent Mayet
Art Director:Maxime Trenton
Copywriter:Kevin Nugeron
Illustrator:Sophian Ourtane
Assistant Copywriter:Johanna Mayet
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