It's On Us: Autocorrect

April 05, 2017Filed under Film and Public Interest, NGO

The “Autocorrect” creative showcases a texting conversation between two college-age individuals. It uses the autocorrect feature on smartphones to highlight the difference between what we say and what we mean when we talk about rape. It’s now a partner of the Biden Foundation, a nonprofit dedicated to public service.

Advertising Agency:Mekanism, San Francisco, USA
President:Jason Harris
Ceo:Jason Harris
Founder:Ian Kovalik
Executive Creative Director:Ian Kovalik
Senior Copywriters:Bryan Davis, Tim Noble
Art Directors:Grace Hwang, Stefanie Gomez
Director of Brand Management:Caroline Moncure
Brand Manager:Lissa Pinkas
Executive Producer:Lee Scharfstein, Deborah Sullivan
Producer:Jackie Backer, Lynzi Grant
Production Company:The Artery VFX
Director:Vico Sharabani
Lead Flame Artist:Asaf Yeger
Flame Artist:Brendan Oneil
Audio:Sticky Audio
Recording Studio:BAM Studios
Engineer:Matt Sauro
Assistant:Sidney Jones
Coordinator:Nicole Schafer
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