We created a series of print ads – showcasing on how various IKEA Furniture can replace your personal problem people have been having daily, in an interesting and insightful way. Most Indonesians see furniture as something that just fills the house, but not necessarily as a solution to their problems.
Creative Director:Albert Chan
Art Director:Wilson Ariyaduta
Account Planning Team:Irvan Permana, Ika Nawang Wulan