HBO: It’s What Connects Us

April 15, 2017Filed under Film and Media, Publications

The static opening before every HBO show is one of the most iconic branding moments in entertainment. The “It’s What Connects Us” campaign reimagines the static through individual performances—featuring 61 in-character talent from shows including Game of Thrones, Last Week Tonight with John Oliver, Girls, Silicon Valley, Westworld, and more. It will run across all HBO platforms including HBO, HBO Now, HBO Go, YouTube & HBO Social Channels.

Advertising Agency:Mekanism, USA
President:a href=", Creative, jason_Harris">Jason Harris
Ceo:a href=", Creative, jason_Harris">Jason Harris
Creative Director:David Horowitz
Senior Copywriter:Alex Riezebeek
Copywriter:Bryan Davis
Head Of Production:Kati Haberstock
Senior Producer:Felix Messina, Dan Love
Director of Brand Management:Melissa Hill
Brand Director:Cassie Jackson
Brand Manager:Emily Jaslove
Live Action Production Company:Hbo)
Head Of Marketing:Chris Spadaccini
Vice President:Jason Mulderig
Brand & Product Marketing:Jason Mulderig, Dana Lichtenstein, Katie Cohen
Director:Dana Lichtenstein
Associate Manager:Katie Cohen
Editorial:The Mill, New York
Visual Effects:The Mill, New York
Colour:The Mill, New York
Editors:Joe Simons, Ryan Mckenna
Assistant Editors:Rachel Greco, Matt Campbell
Colourist:Mikey Rossiter
Designer:Chet Hirsch
Compositing Lead:Siro Valente
Compositors:Brandon Danowski, Krissy Nordello, Sung Eun Moon, James Cudahy
Audio:Heard City
Sound Designer:Keith Reynaud
Mixer:Keith Reynaud
Executive Producer:Sasha Awn
Producer:Andi Lewis
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