Harbin Beer: Happiness Without Borders

April 16, 2017Filed under Film and Alcoholic Drinks
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During the 2016 Olympics, Harbin beer brought the spirit of sportsmanship to border regions around China (Myanmar,Mongolia,Vietnam,Russia,Kazakhstan). Actual borders were transformed into sporting grounds. For the first time, border residents set aside their differences to play a friendly match.

Advertising Agency:BBH, Shanghai, China
Group Creative Director:Yinbo Ma
Creative Director:Haoxi Lv
Art Director:Lyon Liao
Copywriter:August Cao
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