Every family’s infant feeding journey is different. Parents often face an incredible amount of anxiety and guilt when it comes to feeding their infant and choosing the right products and evaluating options, and today, Happy Family launched its Infant Feeding Support Platform, arming parents with products and resources to help achieve ultimate nourishment in whatever way they choose. It’s with this in mind, Happy Family set out to launch a holistic and interactive campaign to not just sell a product, but offer support to the parents who are going through this journey and showcase the unique experiences each journey brings.
As one of the largest & fastest growing organic baby food brands in the country, Happy Family is committed to creating a healthier and better world for children. The new campaign, anchored by this anthem video, showcases to all types of families and the struggled they experience. The video features Happy Family's own CEO and Founder Shazi Visram, company employees, and other real parents on their own authentic individual journeys with their babies. Happy Family aims to provide the vital information parents crave to help them make the best nutritional decisions for their families. In addition to the campaign, Happy Family and Madwell collaborated to create a dedicated resource platform for families in the breastfeeding phage to offer their full support, whether or not they are a Happy Family customer.