Hand in Hand Project: The most loving instruction manual

April 07, 2017Filed under Online and Health, Beauty
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MTI Ltd., the company behind the a women’s health mobile service, “Luna Luna” alongside “Dotest” the ovulation test sold by Rohto Pharmaceutical Co., Ltd have come together to create a support project for couples called the “Hand in Hand Project”. In order to bury the gap of traditional marriage roles during fertility treatment, an instruction manual called, “THE MOST LOVING INSTRUCTION MANUAL” has been made to give to the husband (it is a prototype).

Advertising Agency:Drill, Tokyo, Japan
Creative Director:Kazuya Nakajima
Creative Planners:Keisaku Ibuki, Michiru Muraki
Art Director:Ren Takaya
Production Company:Dance Not Act
Production Company Creatives:Erika Konno, Yoichi Sano
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