First Call: Stop the Shame

April 13, 2017Filed under Film and Public Interest, NGO
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A shocking advertising campaign for the non-profit First Call begs the question, “Is addiction a disease?” by examining what would happen if the families of cancer and Parkinson’s patients treated them the same way many respond to those struggling with drug and alcohol addiction. Created by VML and Sundance Award-winning director Chusy, the spots bring to life to key findings published in “Facing Addiction, The Surgeon General’s Report on Alcohol, Drugs, and Health,” released last November by the U.S. Surgeon General’s office. Each spot concludes by directing viewers to StopTheShame.info, where they can learn more about the medical realities of substance use disorder and connect with resources to help those seeking treatment.

Advertising Agency:VML, USA
Global Chief Creative Officer:Debbi Vandeven
Chief Creative Officer:John Godsey
North America:John Godsey
Executive Creative Director:Aaron Evanson
Head Of Production:Tyler Smith
Group Creative Directors:Dan Gier, Michael Eppelheimer
Group Planning Directors:Emily Dore
Creative Directors:Derek Colling, Michael Nishanian, Ben Carmean
Art Director:Katie Ess
Channel Director:Bill Patterson
Lead Technologist:Cliff Bardendsen
Technology Associate:Josh Herder
Solutions Architect:Karl Kedrovsky
Senior Art Directors:Jared Krause, Sarah Rew
Senior Copywriter:Cara McDonald
Channel Supervisor:Kris McDonald
Channel Managers:Kaylee Oberzan, Jacque Lippert
Senior Insights Analyst:Nikki Hardin
Campaign Program Manager:Rachel Mozena
Senior Channel Manager:Andres Ospino
Director:Chusy Jardine, Plan A Films
Editor:Pete Meyer, 19 Below
Composer:John Ferreira, Genuine Music
Owner:Jim Schrader, Sky Recording
Audio Engineer:Jim Schrader, Sky Recording
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