Cancer Research UK: The Breath Test

April 20, 2017Filed under Media and Public Interest, NGO

Cancer Research UK is launching ‘The Breath Test’ – a new outdoor, experiential, social, guerrilla, press and radio campaign. ‘The Breath Test’ aims to promote the effectiveness of local Stop Smoking Services to smokers who’d like to quit. AMV BBDO and Cancer Research UK have created a series of executions across multiple channels that puts smokers to the test. This local campaign is running until the end of March.

Advertising Agency:AMV BBDO, London, United Kingdom
Creative Directors:Alex Grieve, Adrian Rossi
Copywriter:Diccon Driver
Art Director:Alan Wilson
Media Planners:Elena Redden, Nate Barker
Production Company:Wave, Grand Visual
Media Planner:Emma Brogden
Designer:Simon Dilks, Veronica Klas
Art Worker:Iain Thompson
Content Production Company:AMV Flare
Director:Edward Bailey
Media Owner:Clear Channel
Chief Creative Technology Officer:Dan Dawson
Account Director:Ben Smith
Digital Director:Ric Albert
Motion Graphics Designer:Will Culshall
Creative Technologist:Jon Jones
Systems Administrator:Collins Nganwuchu
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