Amnesty International: Skins of Peace

April 27, 2017Filed under Direct Marketing and Public Interest, NGO
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Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all arabs and muslims are terrorists and that Islam is a religion that preaches hate. So together with Amnesty International New York, we have come up with an idea that will turn these passports into messages of tolerance and peace.

Advertising Agency:TBWA\RAAD, Dubai, United Arab Emirates
Chief Creative Director:Walid Kanaan
Executive Creative Director:Fouad AbdelMalak
Creative Director:Manuel Bordé
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