Altoids: The Curious Afterlife of a Tin

April 27, 2017Filed under Print and Confectionery, Snacks
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Altoids tins have become part of pop culture because people don’t throw them away. The uses of an empty tin are endless, and as a result, old Altoids tins seem to arouse our curiosity whenever we see one. Continuing on our campaign of “Curiously Strong Mints,” we created the line “The Curious Afterlife of a Tin,” which focuses on the tin itself, instead of the mints, and asks the world “What’s in the tins of these curious characters?"

Advertising Agency:Energy Bbdo, Chicago, USA
Chief Creative Officer:Andres Ordoñez
Creative Directors:Josh Gross, Pedro Pérez
Associate Creative Directors:Alejandro Juli, Agustín Ballerio, Manuel Torres Kortright
Art Director:JEN GARCIA
Copywriter:Mishal Jagjivan
Managing Director:Jeff Adkins
Client Services Director:Lianne Sinclair
Global Account Director:Jamie DeFer
Account Supervisor:Layne Steele Paddon
Director Of Print Production:Mary Day
Director of Studio Operations:Tom Sustan
Print Producer:Marissa Mandarino
Photographer:Alberto Oviedo
Retoucher:Ben Gamble
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