Ad Council: Caregiver Assistance

April 17, 2017Filed under Film and Public Interest, NGO

The Ad Council and AARP have come together for their first PSA campaign. As our population ages and family size shrinks, the face of caregiving in America is changing. While the “typical” family caregiver (providing unpaid care for an aging adult loved one) is a 49-year-old woman, today men represent 4 in 10 (16 million) unpaid family caregivers in the U.S. Many male caregivers say that they don’t feel comfortable discussing this aspect of their lives.

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