Ad Council: Caregiver Assistance

April 17, 2017Filed under Film and Public Interest, NGO
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The Ad Council and AARP have come together for their first PSA campaign. As our population ages and family size shrinks, the face of caregiving in America is changing. While the “typical” family caregiver (providing unpaid care for an aging adult loved one) is a 49-year-old woman, today men represent 4 in 10 (16 million) unpaid family caregivers in the U.S. Many male caregivers say that they don’t feel comfortable discussing this aspect of their lives.

Advertising Agency:DDB, New York, USA
Chief Creative Officer:Icaro Dória
Executive Creative Director:Lucas Panizza
Senior Copywriter:Turan Tuluy
Senior Art Director:Mina Mikhael
Chief Production Officer:Madison Wharton
Head Of Production:Ed Zazzera, Jenni Sprunger
Executive Producer:Chris Klein, Todd Makurath, Luke Ricci, Lauren Hertzberg, Greg Tiefenbrun
Manager Art Buying:Jane Piampiano
Print Producer:Joan Elsesser
Account Director:Lauren Neuman
Account Supervisor:Caroline Uffelman
Associate Planning Director:Neil Simpson
Production Company:Bullitt
Director:Tim K
Chief Executive Officer:Todd Makurath
Line Producer:Vincent Oster
Editorial Company:Cut & Run
Editor:Joel Miller
Assistant Editor:David Belizario
Senior Producer:Joanna Hall
Producer:Joanna Hall, Natalie Westerfield, Wendy Gardner
Color:The Mill
Colorist:Mikey Rossiter
Vfx:Jogger
Conform:Jogger
Flame Artist:Joseph Grosso
Assistant Flame Artist:Matthew Dolvin
Music Director:Natalie Dickens
Audio:Duotone Audio Group
Audio Engineer:Andy Green
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