Unicef: It's not normal for it to be normal

March 23, 2017Filed under Print and Public Interest, NGO

Violence against children is unacceptable.

In a country where 30% of the adult parents think that using physical punishment against their children is normal, we've placed violent scenes in a normal every day context, to raise awareness to this problem.


Advertising Agency:Graffiti BBDO, Bucharest, Romania
Creative Director:Titus Dumitrescu
Group Creative Directors:Andrei Nica, Bogdan Vintila
Art Director:Vlad Socianu
Copywriter:Adi Dragoi
Strategy:Ioana Mihai
Client Service:Bogdan Tanculescu
Illustrator:New Folder
Photographer:New Folder
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