The Danish Association of Midwives: The midwife crisis

March 05, 2017Filed under Media, Outdoor and Public Interest, NGO

Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth.

Advertising Agency:Saatchi & Saatchi, Copenhagen, Denmark
Managing Director:Annette Piilgaard
Art Directors:Sebastian Hartboel, Peter Conlan
Copywriter:Mikkel Jønsson
Illustrator:Rasmus Lundsteen
Finalization:Mette Pedersen
Additional Credits:Marie Christine Frederiksen, Cecilie, Jelstrup Larsen
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