Ronald McDonald House BC: Any way you look at it

March 16, 2017Filed under Print and Public Interest, NGO

The Ronald McDonald House BC Ski Challenge is an annual fundraising weekend held in Whistler. While skiing and snowboarding are the main draw, there are plenty of activities for those who don't venture up the mountain. Inspired by vintage ski posters, these illustrated optical illusions speak to both these audiences, encouraging them to join us for a weekend of fun, on and off the slopes.

Advertising Agency:Cossette, Vancouver, Canada
Executive Creative Director:Michael Milardo
Associate Creative Director:Pierre Chan
Art Director:Jake Hope
Copywriter:Alex Falconer, Kate Roland
Account Supervisor:Cambrea Strubin
Account Coordinator:Manuela Stoyanov
Illustrator:Russ Gray
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