McDonald's: Time for a classic

March 14, 2017Filed under Outdoor and Food

Facing a decline in lunchtime visits, McDonald’s used digital boards to target people during their morning commute. The boards updated daily to block off lunch on the exact date they were seen—reminding people to make time for a McDonald’s Classic.

Advertising Agency:Cossette, Vancouver, Canada
Executive Creative Director:Michael Milardo
Associate Creative Director:Scott Schneider, Pierre Chan
Art Director:Scott Schneider
Copywriter:Pierre Chan
Producer:Emily Miller, Aishaa Abdulla
Studio Artist:Connie Fu
Group Account Director:Scott Barr
Head Of Strategy:Adam Collins
Strategy Analyst:Jared Gill
Account Director:Matt Muir
Account Executive:Rheanne Sleiman
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