IKEA: PAX it

March 09, 2017Filed under Direct Marketing and House, Garden
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PAX it! The most clicked ad space in the world, that actually isn’t one. We simply replaced an online store shopping cart icon with a flexible PAX wardrobe icon that grows automatically while you shop.

Advertising Agency:Grabarz & Partner, Hamburg, Germany
Creative Director:Thomas Fritze, Stefan Geschke
Art Director:Thomas Fritze
Copywriter:Stefan Geschke, Sonja Sonner
CCO:Ralf Heuel
Group Creative Director:Diana Sukopp
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