Honda: Up

March 07, 2017Filed under Film and Automotive

Up is a metaphorical film about the challenge that Honda faced, and embraced, in the creation of the all new Civic. We follow a young woman as she leaps from a ladder, the safe and predictable path, to climb a giant clay mountain made of Civic parts. She is finally rewarded as she reaches the top and sees the new car for the first time.

Advertising Agency:W+K, London, United Kingdom
Creative Director:Scott Dungate
Copywriter:Jason Scott
Art Director:Joris Philippart
Designer:Simon Elvins
Executive Creative Directors:Tony Davidson, Iain Tait
Group Account Director:Nick Owen
Account Director:James Mchoull
Account Manager:Olivia Amato-Pace
Planning Director:Matt Walters
Tv Producers:Michelle Brough, Samara Zagnoviev
Print Producers:Mark D`abreo, Rebecca Herbert
Production Company:Colonel Blimp
Executive Producers:Paul Weston, Pedro Martin-Calero
Directors:Paul Weston, Pedro Martin-Calero
Producer:Dougal Meese
Director Of Photography:Eric Gautier
Editorial Company:Speade
Editor:Sacha Szwarc
Vfx Company:Mpc
Vfx Supervisor:Bill Mcnamara
Vfx Producer:Sophie Hogg
Lead 3D:Mike Little
Lead 2D:Iain Murray
Colourist:George K, Mpc
Sound Designers:Anthony Moore, Jack Hallett, Neil Johnson
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