Folktandvården Stockholm Public dental care: Zero cavities

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Zero cavities is a campaign where Folktandvården, the public dental service in Stockholm, informs the citizens about their right to dental care. They took their vision to the city of Stockholm to see how people would react when holes are removed from where people are accustomed to find them.

Advertising Agency:Garbergs, Stockholm, Sweden
Art Director:Petter Odeen
Copywriter:Johan Van Der Shoot
Illustrator:Beatrice Sztanska
Photographer:Aorta, Adamsky
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