Bud Light: We're here, Smooth, Smaller, Responsibly, Not subtle, Not heavy, It's hot

March 14, 2017Filed under Outdoor and Alcoholic Drinks

We're here, we've brought beer.

Smooooooothified. We're American, we can make up words.

Like this, but smaller.

Please enjoy responsibly. The internet never forgets.

Light not subtle.

Get it while it's hot. Then put it in the fridge.

Advertising Agency:W+K, London, United Kingdom
Creative Directors:Dan Norris, Ray Shaughnessy
Copywriters:Adam Newby, Simon Lotze
Art Director:Will Wells, Miguel Nunes
Creative Producer:Danny Wallace
Group Account Director:Nick Owen
Account Director:Will Hunt
Account Manager:Holly Baker-Cliff
Planning Director:Andy Wright
Planner:Harriet Lowson
Executive Creative Directors:Tony Davidson, Iain Tait
Head Of Design:Karen Jane
Lead Designer:Alex Thursby-Pelham
Photographer:Alex Kent
Retouching:Stanleys Post
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