Audi: #hardtocatch

March 12, 2017Filed under Film and Automotive
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Audi select is aimed at customers looking for more freedom and flexibility in their choice and use of vehicle: customers can choose and drive up to three different Audi models a year from a premium pool of attractive second-hand vehicles. A Ducati can also be included in the program on request. The content of the film: two cops are on the trail of a master thief, who is almost impossible to capture. They investigate amongst associates of the suspect, questioning three attractive, upper-class ladies one after the other. Whilst the women state themselves to be clueless, the viewer learns from flashbacks that they actually know precisely what happened. They maintain their silence to the cops, only responding truthfully to the question of the type of car the charming master thief drove: because each time he drove a different Audi model... Hard to grasp. 12 months. 3 Audis. 1 Ducati. Audi select.

Advertising Agency:Aimaq von Lobenstein, Berlin, Germany
Creative Director:André Aimaq
Art Director:Rene Stigmiller
Copywriters:Nadia Al-Mardini, Andreas Manthey
Film Production Company:Czar
Director:Parker Ellerman
Post:Nhb
Soundstudio:Loft
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