Volvo: Pedestrian protection

February 23, 2017Filed under Print and Automotive
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Volvo V40 the first with external airbags for pedestrians protection.

In order to change the prescription in Israel about Volvo we come up with a campaign that emphasis volvo's safety technological superiority and innovation.

Advertising Agency:Mccann, Tel Aviv, Israel
Chief Creative Director:Nadav Pressman
Creative Director:Dror Nachumi
Art Director:Gal Porat
Copywriter:Dror Nachumi
Photographer:Ilan Bashor
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