Volkswagen: Side-Assist Arrows

February 02, 2017Filed under Media, Outdoor, Direct Marketing and Automotive
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People encounter cars in all kinds of media, which gave us the opportunity to implement the idea not only in classic media, but also online and in the streets. The Volkswagen Side-Assist Arrows pointed at ads, cars and dealerships of Audi, Renault, Smart, Seat, Toyota, Mazda, Infinity, Ford, Mini, and even at a “Trabi” from former East Germany.Besides print and digital implementations, we also used a custom-built trailer with a large LED-arrow that we placed next to parked cars and huge blow-up billboards of competitors. Additionally we placed huge inflatables and floor stickers at billboards and other brand’s dealerships. Not to mention an arrow-drone that we had following around cars in the streets.

Advertising Agency:DDB, Berlin, Germany
Chief Creative Officer:Eric Schoeffler
Creative Managing Director:Myles Lord
Executive Creative Director:Gabriel Mattar
Creative Director Copy:Ricardo Wolff
Copywriter:Felix Karges
Junior Art Director:Ahmet Kilic
Junior Copywriter:Nicolas Holz
Agentur Producer:Susi Schneider
Agency Producer:Marcus Wetschewald
Motion Designer:Matthias Grebin
Production Manager:Stefan Lang
Business Director:Susanne Pluemecke
Account Manager:Benjamin Beck
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