Advertising sells, we all know that. So tobacco ads on the streets sell cigarettes to everybody out there, including people under 18 y.o. And this must be kind of illegal, right? So here comes a simple question: forbid children to see the ads or remove the ads? Bulgaria is one of the last European countries where outdoor advertising of cigarettes is not forbidden. The campaign aims to make the authorities change the law.
Advertising of cigarettes is selling kids cigarettes. Forbid them to see it or forbid it to exist?
Creative Directors:Bogdan Russev, Radoslav Bimbalov
Art Director:Pavlina Boneva
Copywriters:Bogdan Russev, Vesselin Trandov, Maria Makedonska