Miller Lite wanted to sponsor the festival, but they didn’t want to ruin it by making it corporate. Instead we created “Rock Posters” worth stealing (they were stolen and sold on EBAY). Each poster was illustrated by French artist Stéphane Casier. The concert posters became OOH that was used in the NYC market.
Chief Creative Officer:Terry Drummond, Alan Madill, Barry Quinn
Creative Director:Louis Duarte
Art Director:Dave Kenny
Senior Print Producer:Toby Sime