Levi's: Sea of Blue

February 14, 2017Filed under Film, Online and Fashion, Clothing, Footwear
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“Sea of Blue” is the Levi’s® brand’s fourth “Live in Levi’s” campaign spot, created in partnership with FCB West. Inspired by the millions of stories consumers tell about the things they do in their Levi’s®, the campaign is a celebration of real-life “Live in Levi’s®” moments, capturing the spirit of the iconic brand that has always been an embodiment of the events of its time. “Sea of Blue” shines a playful light on our culture’s phone obsession, showing how two authentic people – in their Levi’s® – look up from their phones to catch each other’s eye. Amidst a disconnected crowd filled with heads down surfing the web, sending texts, or checking their Instagram, these two authentic characters lock eyes and share an electric connection. It’s a cheeky illustration of the rewards for living authentically in the moment. The campaign spans digital and social platforms, TV, cinema and print globally as it aims to deeply engage and activate consumers through real-life and virtual events, as well as mobile and in-store experiences. The execution features a :60, :30, :20, and two :15 spots that launch in the U.S. today. It also features style videos, behind the scenes footage and additional stories captured during the shoot that were made into digital shorts to be featured across social media.

Advertising Agency:FCB West, USA
Cmo:Jen Sey
Head Of Global Marketing:Chris Jackman
Director:Lauren Uchrin
Global Consumer Marketing:Lauren Uchrin
Chief Creative Officer:Karin Onsager-Birch
Creative Directors:John Kovacevich, Stefan Copiz
Svp:Elizabeth Morse, Arlene Bae
Director Of Integrated Production:Elizabeth Morse
Group Account Director:Arlene Bae
Account Supervisor:Lauren Geismar
Director Of Business Affairs:Mary Marhula
Tv Production:Pulse
Directors:Mike Piscitelli, Michael Haussman
Executive Producer:Kira Carstensen, Jeremy Rainbird, Carr Schilling
Writers:Mike Piscitelli, Rachael Taylor
DoP:André Chemetoff
Editorial House:No6
Producer:Michelle Dorsch
Editor:Isaac Chen
Asst Editor:Lauren Brown
Lead Flame:Verdi Sevenhuysen
Colourist:Fergus Mccall, The Mill NY
Mix:Barking Owl
Mixer:Patrick Navarre
Music Search:SOUTH
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