La Quiniela: Passion, Suspense, Relief, Surprise, Madness, Euphoria

February 23, 2017Filed under Print and Recreation, Leisure, Sports

La Quiniela turns 70, making it the oldest sports bet in Spain. We wanted to illustrate our 70 years of life. And what better way to do it than through what defines it as a product; The emotions. So we decided to create a journey through the history of the emotions that awakens our product from the hand of 6 graphic illustrators, who gave their personal vision to each one of the emotions that we wanted to describe.

Advertising Agency:RKpeople, Madrid, Spain
Creative Director:Diego Martínez-Casariego
Art Director:Wenceslao Cubas
Copywriter:Diego Martínez-Casariego
Illustrator:Bandid8, David De Ramón, Nacho De Diego, Nacho Rojo, Ink Bad company, Ivan Solbes
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