Over 3 million people in Indonesia suffer from cataracts, a disease treatable with a surgery for only $25. How can we create an emotional message and convince people to donate money to foundations working towards this? The Big Blur is an interactive game through Facebook challenging people to literally recognize the faces of their closest friends. Unlike most games, the point is to get game over since that's what every day is like for people suffering from blindness. Facebook users receives a message about the cause and what they can do to help Indonesians recognize the faces of their loved ones.

Advertising School:Miami Ad School, San Francisco, USA
Art Director:Thomas Nguyen
Copywriter:Hampus Elfström
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