Connect: Harlem shake, Ice bucket challenge

February 20, 2017Filed under Film and Electronics, Technology
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Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake.

Advertising Agency:TBWA\RAAD, Beirut, Lebanon
Chief Creative Officer:Walid Kanaan
Executive Creative Director:Fouad Abdel Malak
Creative Directors:Manuel Bordé, Krix Berberian
Art Director:Oswaldo Sá
Production Company:Focus Films
Producer:Julien Masri
Director:Jad Aouad
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