When asked to promote Adobe Portfolio at Cannes Lions, we discovered a unique medium that everyone looks at over a hundred times every day: The Cannes Lions Festival badge.
It’s the first thing people look at when they meet. However: There is no useful info on it, except for your name and a barcode. We saw this wasted media space, as an opportunity.
The Adobe Portfolio Badge: A clever Cannes Lions badge hack that turns your Cannes Lions festival badge into your personal portfolio. Powered by Adobe Portfolio. With a free, easy to use template anyone could submit their best work via our website (portfoliobadge.com).
We would print the badge and allow them to pick up their personal Portfolio Badge at the festival. It seamlessly attached to the back of the Cannes Lions Badge. And could display your best creative work to thousands creative directors in one glance. The #1 networking tool at Cannes Lions 2016.
Creative Director:Ramin Bahari, Mark Van Der Heijden
Art Director:Ramin Bahari
Copywriter:Mark Van Der Heijden