84 Lumber: The journey

February 07, 2017Filed under Film and Professional Services

Campaign goal is recruitment. The :90 Super Bowl “story intro” ad will run, nationally, just prior to halftime. We see a Mexican mother and daughter embark on a journey. The spot ends before they reach their destination. Viewers are directed online for the conclusion.

Advertising Agency:Brunner, Pittsburgh, USA
Creative Director:Dave Vissat, Matt Wilson
Chief Creative Officer:Rob Schapiro
Associate Creative Directors:Derek Julin, Kevin Corfield
Chief Client Officer:Jeff Maggs
Senior Account Manager:Dana Lucas
Production Company:Sanctuary
Director:Cole Webley
Director Of Photography:Justin Brown
Line Producer:Christopher Cho
Executive Producer:Preston Lee, Stuart Robinson
Heads of Production:Adam Litt, Leopoldo Luisetti
Production Designer:Christopher Lagunes
Editorial:Final Cut
Editor:Jeff Buchanan
Exec Producer:Sarah Roebuck
Producer:Penny Ensley, Max Gosling
Head Of Production:Jen Sienkwicz
Assistant Editor:Geoff Hastings
Cutting Assistant:Andre Castiglioni
Visual Effects:Method Studios
Cg Supervisor:Boaz Livny
Vfx Supervisor:Eliza Pelham Randall
Flame Artists:Stephen Morris, Jared Pollack
Senior VFX Producer:Bennett Lieber
Color Grading:Company 3
Colorist:Tom Poole
Composer:Victor Magro
Audio Post:Heard City
Sound Mixer:Phil Loeb
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