Milka: First Tastes

January 28, 2017Filed under Film, Online and Food
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No first time is more tender then a Milka chocolate square. Milka launches today “First Tastes”, a European digital campaign that reactivates a unique child memory: the tender and comforting taste of the Milka chocolate. With a digital film, the brand shows kids and grown-ups surprised faces as they taste specific food for the first time. If oyster, lemon or pickle lead to puzzled expressions, the Milka chocolate, on the other hand, illuminates the little girl’s face. The tender and melting flavors of the chocolate square stimulate the taste buds and leave behind the memory of a pure moment of delight. 

Advertising Agency:Buzzman, Paris, France
CEO and Executive Creative Director:Georges Mohammed-Cherif
Vice President:Thomas Granger
Associate Director:Julien Levilain
Creative Director:Tristan Daltroff, Louis Audard
Artistic Director:Louis Audard, Pierre Cognard
Copywriter:Tristan Daltroff, Guilhem Barbet
Head Of Accounts:Maïté Orcasberro

Account Executive:Clément Chagnaud
Strategic Planner:Renaud Berthe
Head Of Social Media:Julien Scaglione
Social Media Creative Director:Loris Bernardini
Head of Communication & PR:Amélie Juillet
Communication & Pr Manager:Calypso Asline
Head Of Tv Production:Vanessa Barbel
Tv Production:Ayman Jaroudi
Production:Satellite my Love
Sound Production:Schmooze
Director:Peter & Annie
Producer:Alain Dib, Omar Cabbabé
Production Director:Karim Bekdache
Post Production:NOD
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