Fusion: As American as

January 16, 2017Filed under Outdoor and Media, Publications

When news media company Fusion and its creative agency SS+K launched the “As American As” campaign, they expected images like gay men kissing, a drag queen standing on her stoop and an African American baby wearing a “black lives matter” t-shirt to spark a public conversation about diversity and inclusion in America. What they didn't expect were for those images to be rejected outright in some of the most cosmopolitan places in America—even on a building in New York’s Lower East Side. In response to the censorship detailed below, Fusion and SS+K created a new billboard in Manhattan—this time with the censored images crossed out. “X marks the spot of censorship,” the billboard says. “See the images America wasn’t ready for.”

Advertising Agency:SS+K, USA
Chief Creative Officer:Bobby Hershfield
Creative Director:Armando Flores
Art Director:Malika Reid
Copywriter:Margaret Webber
Design Director:Jesse Raker
Lead Designer:Chris Peck
Executive Producer:Jamie Appelbaum, Liz Mistriel
Photography:Jamie Appelbaum
Video:Liz Mistriel
Partner:Rob Shepardson
Founder:Rob Shepardson
Account Lead:Rob Shepardson
Account Supervisor:Gisell Galan
Account Coordinator:Jason Fishkin
Strategy:Claudia Cukrov
Media Company:Fusion Media Group
Chief Executive Officer:Isaac Lee
Senior Vice President:Boris Gartner
Chief Strategy Officer:Boris Gartner
Vice President:Stephen Leps
Executive Creative Director:Stephen Leps
Production Company:Freebird Production
Director:Gillian Laub, Verbatim
Photographer:Gillian Laub, Verbatim
Director Of Photography:Rick Gershon, Verbatim
Photography Assistant:Yoav Friedlander
Producer:Tali Magal, Katya Pavlova
Assistant Producer:Jessie Jobst
Casting:JV8, Inc. And Planet Pre Pro
Video Edit:The Mill NY
Post Production Company:The Mill NY
Editor:Ryan Mckenna
Colorist:Damien Van Der Cryussen
Event Production:Chris Wayne & Associates
Owner:Chris Wayne
Chief of Staff:Tim Biba
Account Manager:Marc Gross
Technical Director:Danny Huebsch
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