CONTEXT Non-native English speakers usually watch movies with subtitles. These spots aired in Québec, where 60% of people only speak French. ENDING SUPER When you read the subtitles, you miss the movie.
Advertising Agency:Rethink, Montréal, Canada
National Creative Directors:Chris Staples, Ian Grais
Creative Director:Nicolas Quintal
Art Director:Maxime Sauté
Copywriter:Xavier Blais
Agency Producer:Marie-Noëlle Rosso
Client Services:Alex Lefebvre
Production House:QuatreZeroUn
Director:Jean-Marc Piché
Producer:Simon Corriveau
National Creative Directors:Chris Staples, Ian Grais
Creative Director:Nicolas Quintal
Art Director:Maxime Sauté
Copywriter:Xavier Blais
Agency Producer:Marie-Noëlle Rosso
Client Services:Alex Lefebvre
Production House:QuatreZeroUn
Director:Jean-Marc Piché
Producer:Simon Corriveau
