Wendy's: Sriracha Sriracha Sriracha

December 19, 2016Filed under Online and Food

Just say the word Sriracha and a true fan is hooked. This idea helped Wendy’s go all-in on its new Spicy Sriracha Chicken Sandwich, which includes Sriracha IN nearly every ingredient, to put Sriracha IN the brand’s advertising. Using the only word that matters to a true Sriracha lover, Wendy’s aired this Sriracha-fied spot on its digital channels.

Advertising Agency:Vml, New York, USA
Global Chief Creative Officer:Debbi Vandeven
Executive Creative Director:Chris Corley
Group Creative Director:Pat Piper
Creative Director:Jordan Gray
Account Manager:Colin Belmont
Group Planning Director:Bret Smith
Senior Producer:Gary Granger
Production Company:World Famous
Director:Dan Brown
Executive Producer:Alan Nay
Producer:Michael Angelos
Editor:Jon Bazata
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