After an explosive victory against Samoa and a short defeat against Australia, the French rugby team confronted New Zealand in the 2016 Autumn Internationals. Before each match, the players of the French XV all meet for a few days at the National Rugby Centre of Marcoussis for optimal preparation. A necessary training time that isolates “Les bleus” form their fans and families. Because a few words of encouragement before the match can make all the difference, Societe Generale wanted to bring the players of the French XV and their supporters together, in the moments that preceded the match, and surprise the players by displaying the fans’ numerous tweets on the road that took them from Marcoussis to the Stade de France. Wherever they are in the world, fans of the French XV were able to accompany the players during their bus ride just before the match by being #AUPLUSPRESDUXV (Which means CLOSEST TO THE XV).
Chief Creative Officers:Fred & Farid
Executive Creative Director:Olivier Lefebvre
Creative Director:Thierry Buriez
Copywriters:Julien-Pierre Mallet, Etienne Renaux
Art Directors:Etienne Renaux, Julien-Pierre Mallet, Karim Guidjou
Social Media Strategist:David Chiche
Agency Producer:Jeremie Woog