PSI Jeito: Use any of these. Our main concern is HIV


Jeito freely promotes competitive condom brands and invites them to fight AIDS together. In celebration of World AIDS Day, the Mozambican condom brand Jeito has issued a print campaign whereby instead of promoting only its own products, it gives free space to other competing brands. Under the motto "Use any of these. Our main concern is HIV." The goal behind this idea was simple, and its message is very important: In the fight against HIV-AIDS it does not matter what brand of condoms you use. The important thing is to use one.

Advertising Agency:DDB Mozambique
Brand Manager:Micaela Rodrigues
Chief Operating Office:Cristiana Oliveira
Executive Creative Director:Luis Guimarães
Acount Director:Rui Dias
Art Director:Adriano Morais
Copywriter:Raoni Leão
Photographer:Joca Faria
Media Director:Jessica Figueiredo
Production Director:Danial Valigy
Digital Coordinator:Abdul Bhai
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