Lexus: Dua Lipa's

December 10, 2016Filed under Media and Automotive
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To highlight the impressive styling of the new 2017 IS, Lexus today unveiled a custom vehicle wrapped in 41,999 programmable LEDs that turn the car into a screen capable of broadcasting dynamic graphics and videos. The car, which is designed to send a bold signal, is featured in UK chart-topping artist Dua Lipa’s new music video for her hit song “Be the One.” The first-of-its-kind collaboration pairs Dua Lipa’s powerful vocals with an ethereal storyline, featuring the vehicle as a character and visual anchor in a story that also casts actor Ansel Elgort (“Divergent”; “The Fault in Our Stars”) as Dua's former love.

This unique collaboration between Lexus and Vevo showcases the Lexus IS as an incredible work of art, technology and design through the lens of a music video. The 2017 IS has a commanding design and Lexus wanted to amplify those styling cues like never before. To create the LIT IS, Lexus used hand-applied LEDs to turn the vehicle into an eye-catching screen. In addition to broadcasting graphics, the LIT IS can also generate colorful, mesmerizing animations in response to gestures and music. Through this responsive technology and the animations, an expressive car was turned into an actual vehicle for expression, and the concept for a new Dua Lipa music video was born.

Advertising Agency:Team One, Los Angeles, USA
Chief Creative Officer:Chris Graves
Executive Creative Director:Alastair Green
Associate Creative Directors:Amanda Abrams, Ryan DiDonato
Art Director:Adam Bright
Copywriter:Eric Jorgensen
Senior Producer:Kristen Little
Associate Director:Chad Bauer
Interactive Production:Chad Bauer
Management Supervisor:Trina Sethi
Group Account Director:Joel Dons
Associate Media Directors:Elaine Evangelista, Scott Thornton
Media Supervisors:Tiffany Hsu, Melissa Lam
Program Manager:Jamie Lau
Project Manager:Laura Schluckebier
Production:Tool, Anonymous Content
Interactive Director:Aramique
Managing Partner:Dustin Callif, Oliver Fuselier
Digital:Dustin Callif
Live Action:Oliver Fuselier
Executive Producers:Jennifer Baker, Erich Joiner
Director Of Digital:Chris Neff
Experiential:Chris Neff
Ep:Chris Neff
Technical Director:Jeff Crouse
Producers:Jennifer Baker, Bill Galusha
Lead Software Developer:Matt Felsen
Frontend Programmer:Lars Berg
Lead Designer:Mau Morgo
Sound Designer:Gary Gunn
Digital Producer:Jean Chang
Fabrication:SCPS Unlimited
Post Production:Team One Multimedia
Executive Content Producer:Bryan Cook
Associate Director Multimedia:Gina Grosso
Editor:Gabe Diaz
Assistant Editor:Brendan Carney
Lead Motion Graphics Artist:Robert Johnston
Audio Mix:William McGuigan
Sound Design:William McGuigan
Color:The Mill, Thatcher Peterson
Colorist:Derek Hansen
Executive Producer:Thatcher Peterson, Nina Soriano
Color Producer:Diane Valera
Production Coordinator:Robert Cohen
Media Partner:Vevo
Vevo Media Sales:Michelle Gable, Oscar Contreras
Vevo Brand Solutions:Sophia Reichenbach, Rachel McEnerney, Allie Goodchild
Vevo Production:Dave Kalvert
Vevo Talent Relations:Parul Chokshi
Artist:Dua Lipa
Artist Management:TAP Management
Artist Record Label:Warner Bros. Records
Male Lead:Ansel Elgort
Director:Daniel Kaufman
Directors Representative:Caroline Clayton
Line Producer:Mark Berger
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