Goodwill: Put your stuff back to work

December 10, 2016Filed under Film and Public Interest, NGO

Goodwill and the Ad Council have launched new public service advertisements (PSAs) that encourage donations to Goodwill by showing the direct link between the donation of used clothing and household items to job creation in local communities. Created pro bono by leading ad agency VML, the new English- and Spanish-language digital-focused PSA campaign metaphorically depicts the many jobs that can be found in donated objects. The imagery shows miniature figurines in action, performing a variety of skilled jobs, alongside life-size donated objects that can lead to job training and placement opportunities. All PSAs conclude with the tagline, “Donate Stuff. Create Jobs.” and direct audiences to visit to find their nearest Goodwill donation center.

Advertising Agency:Vml, New York, USA
Global Chief Marketing Officer:Beth Wade
Global Chief Creative Officer:Debbi Vandeven
Executive Creative Director:John Godsey
Creative Directors:Daniel Lobatón, Jordan Gray
Senior Copywriter:Alf Zapata
Senior Art Directors:Conor Clarke, Monika Hoang
Managing Director:Ian Davidson
Planning:Ian Davidson
Group Planning Director:Emily Dore
Senior Producer:Shaun Campbell
Senior Account Manager:Kaylee Douglas
Supervisor:Laura Brand
Social Strategy:Laura Brand
Senior Channel Manager:Kelly Fischer
Campaign Program Manager:Alejandra Prusaitis
Production Company:Landia
Executive Producer:Juan Taylor, Maggie Wasserman
Director Of Photography:Tobia Sempi
Prod Designer:Rodrigo Fernandez Siffredi
Producer:Gustavo Leon
Post House:Rw2
Editor:Jon Bazzata
Cg:Eric Bacus
Motion Graphics:Eric Bacus
Music Composer:Patrick Meagher
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