French Road Safety: Class, Sunshine, Drink

December 19, 2016Filed under Film and Public Interest, NGO
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Every year mobile phone usage behind the wheel accounts for one fatal accident in 10. This fourth film created by la chose and directed by Bruno Aveillan (Quad) for Sécurité Routière, along with its agencies La chose and Anatome, carries once again our message: « Behind every road victim, there are victims of life ».
Designed by La chose, the film shows a man receiving a text message while he is calmly driving through the city. He cannot control the urge to reply and as a result runs over a young girl who is returning home from school. The objective is to remind people that it’s impossible to look at both one’s phone and the road at the same time. Music is by Mirwais.

Year after year speeding remains the leading cause of death on the road. This third film created by la chose and directed by Bruno Aveillan (Quad) for Sécurité Routière underscores once again our message: « Behind every road victim, there are victims of life ». The sunshine highway film portrays an accident involving a family travelling on holiday. In a hurry to reach his destination, the father drives too fast and is unable to avoid a collision that will forever change his life, and that of his children and loved ones. The objective is to make people aware that you only regret driving too fast once it’s too late. The music is by Mirwais.

Every year, drinking and driving is the cause of one fatal accident in 4. This fifth film, created by la chose and directed by Bruno Aveillan (Quad), concludes Road Safety’s “Shock waves” campaign in 2016. “The last drink” aims to underscore once again our message: « Behind every road victim, there are victims of life ». The film features a group of young friends who, after a heavy night of drinking, allow one of their own to drive back home. But he will never get there. And his friends will have to live with that accident on their conscience for years to come. The goal, as we approach the end of year holidays, is to emphasize that if you care for someone, you don’t let them drink-drive. Music is by Mirwais.

Advertising Agency:La Chose, Paris, France
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