BRIS: We make Christmas less lonely

December 16, 2016Filed under Film and Public Interest, NGO

The film from children’s rights organization BRIS illustrates a girl’s last day in school before Christmas break, how she sees other people’s joy and fellowship and feel left out. Throughout the ad she carries around a little robot. In the end of the film the robot comforts her and gives her company.

The robot is a symbol for the new chat bot service Brisbot that deals with the same kinds of questions as a regular helpline. Brisbot is available directly in the mobile phone on messaging platforms - Kik and Facebook Messenger. It gives professional counseling, answers and advice for children directly in the chat.

One of the most common and difficult problems that kids face today is a sense of hopelessness or loneliness. Many children that contact BRIS during the holidays talk about how they feel that everyone else is having a cozy time with relatives and friends, but that they feel left out and don’t have anyone to talk to.

Advertising Agency:Garbergs, Stockholm, Sweden
Creative Director:Petter Odeen
Art Directors:Mattias Dahlqvist, Mattias Alfborger
Copywriter:Per Forssberg
Photographer:Björn Terring
Account Manager:Malin Boustedt
Account Director:Andreas Engstrand
Graphic Design:Beatrice Stanszka
Bot Copywriter:Sebastian O Carlsson
Motion Director:Robin Lidbom
Pr:Nasim Kabiri
Director:Johan Perjus, Standart
Producer:Josefin Kollberg, Standart
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