Alfa Romeo Giulia: Torn

December 16, 2016Filed under Print and Automotive

Alfa romeo is here and German engineers have taken notice. To launch the Alfa Romeo Giulia , we worked with Sports Illustrated to run an ad that was torn in half. When the ad is turned over, it reveals why it’s torn and how to see more of this luxury performance sedan. Dear German engineers: Please keep your hands off our ads.

Advertising Agency:Doner, Southfield, USA
CCO:Rob Strasberg
Evp:Brad Emmett
Executive Creative Director:Brad Emmett
Creative Director:Rob Legato
SVP Brand Leader:Christopher Parker
Brand Leader:Alex Drader
Assistant Account Executive:Jenna Stoewsand
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