TyC Sports: Desktop, Son, German, Crap

November 25, 2016Filed under Print and Media, Publications

Live football with your son every day.

TyC Sports presents CONVERS.O.S.A story of infidelity to the jerseyThrough wrenching images of men, the idea is to tell about the pain it feels a father when his son changes team after lots of years of family tradition.With this campaign, TyC Sports looks to make people talk about this, and giving fathers a website with tools to keep their kids layer to them, and invite them to follow the entire soccer tournament alongside their kids without ever missing a game.A study made by the most popular sports channel in Argentina, one of the most footballing countries in the world, found out that ¨4 out of 10 children follow a different football team than their fathers¨. This problematic is truly traumatic for fathers over the 5 continents and keeps them on tenterhooks.

Advertising Agency:Mercado McCann, Buenos Aires, Argentina
Chief Creative Officer:Martin Mercado, Nicolas Massimino, Nicolás Ochoa
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